Marketing & Advertising
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Principles of Marketing, Global Edition
Paperback
Kotler, Philip; Armstrong, Gary; Balasubramanian, Sridhar
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Illusion of Choice, The: 16½ psychological biases that influence what we buy
Paperback
Shotton, Richard
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Act Like It's Your Business: Branding and Marketing Strategies for Actors
Paperback
Flom, Jonathan
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Advertising and Consumer Society: A Critical Introduction
Paperback
Holm, Nicholas (Massey University, New Zealand)
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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Paperback
Hague, Paul; Hague, Nick
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Better Brand Health: Measures and Metrics for a How Brands Grow World
Hardback
Romaniuk, Jenni (International Director, International Director, Ehrenberg-Bass...
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Brand Storytelling: Put Customers at the Heart of Your Brand Story
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Rodriguez, Miri
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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
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Mandel, Jay (Founder)
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Business Models Handbook, The: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
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Hague, Paul
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Cambridge Handbook of Consumer Psychology, The
Paperback
Lamberton, Cait (Wharton School, University of Pennsylvania);...
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Content Marketing Strategy: Harness the Power of Your Brand’s Voice
Paperback
Rose, Robert (Chief Strategy Officer)
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Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development
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Goworek, Helen; Bailey, Fiona
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High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
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Virji, Purna
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Integrated Digital Marketing in Practice
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Corcoran, Andrew (Nottingham University Business School)
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Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism
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Zackariya, Sacha Alexander
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Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism
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Zackariya, Sacha Alexander
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Market Research Toolbox, The: A Concise Guide for Beginners
Paperback
McQuarrie, Edward F. (Francis)
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Marketer's Guide to Digital Advertising, A: Transparency, Metrics, and Money
Paperback
Dhar, Shailin (CEO and Founder); Thomson, Scott...
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